Finding Your Personal Style
Finding Your Personal Style
44% off

Finding Your Personal Style

$42.00 NZD
Regular price $75.00 Sale price $42.00 NZD

The first 100 people get it at 40% off!

This 29-page Finding Your Personal Style guide, designed by stylist Ellie Richards, helps you uncover your personal style using her three-part Style Identity System™.

It's broken down into three parts: your style adjectives, what you love, and how you live. Each section explains the psychology behind it and walks you through exercises to find your own.

You'll get real outfit examples, guided prompts, and space to write your own answers as you go. By the end, you'll have a simple filter you can run every future outfit decision through.

After purchase, the digital PDF will be sent directly to your inbox!

PDF + Canva template sent straight to your inbox

What's Inside

- A 29-page digital workbook, designed to be worked through slowly rather than skimmed

- 3 fashion psychology frameworks explained and applied to real outfit photography (Enclothed Cognition, Self Perception Theory, Dopamine Dressing)

- A visual adjective inspiration list, 40+ style words grouped into 4 categories, each shown through real outfit examples

- 3 guided worksheets (Style Adjectives, What You Love, How You Live) with write-in space and prompts for every exercise

- Your complete Style Identity System, summarised on one page you'll keep coming back to

- A first look at The Minimalist Wardrobe Formula™, the framework that builds on this one

The framework

Three parts. One filter for every decision.

Most style guides tell you to follow trends or dress for your body shape. This one is different, it's built around your psychology, not your proportions.

Does this sound familiar?

You have a full wardrobe and still feel like you have nothing to wear

You keep buying pieces that looked good online but never actually get worn

You've outgrown a version of yourself your wardrobe hasn't caught up to yet?

You know what looks "correct" on you, but it still doesn't feel like you

You've followed styling advice about colours and body shapes, but nothing's actually clicked

The framework

Three parts that give you real language for your style:

Three words that filter every future decision

A clearer sense of where your taste actually comes from

A wardrobe that holds your real life

Less decision fatigue getting dressed

Frequently asked questions

How is this different from a regular style guide?

Most style guides give you a list of trends or a body shape chart. This one gives you a framework. The Style Identity System accounts for psychology, taste, and how you actually live, not just what's "in" right now.

Do I need to already know my style before starting?

Not at all. The whole point of the guide is finding language for something you already feel but haven't been able to name yet. Most people start with no clear answer and finish with three words that make sense of everything.

What if my style doesn't match the examples shown?

The framework works across aesthetics because it's built on psychology and personal pattern, not a specific look. Your three adjectives will be entirely your own.

When does it arrive?

Immediately. The PDF is sent to your inbox the moment you complete your purchase.

I've already bought the Minimalist Wardrobe Guide, do I need this one too?

They work well together but answer different questions. The Wardrobe Guide helps you structure what you own into tiers. This guide helps you figure out what your style actually is in the first place, the adjectives, taste, and lifestyle fit that the Wardrobe Guide's Personality Basics and Dopamine Pieces draw on. If you're not sure what your style words are yet, start here.

Will I know my style after this?

You'll walk away with real language for it, your three style adjectives, what you actually love, and how your wardrobe needs to work for your life. That's not a full personal style diagnosis or a finished answer, it's the starting point. Once you have those words, everything else gets easier: what to buy, what to keep, what to let go of. This is where clarity begins, not where the work ends.

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